you don’t need more time, you need better skills

Get in touch

Benj Heinrichs

Medicine Hat’s premier FITNESS, NUTRITION, & MINDSET COACH for sustainable health and happiness after 35.

Mission: I coach people over 35 to (re)discover their inner athlete and become strong, fit, and healthy for life.


In-Person Consultations at The Ridge Spine & Sport Centre:
  1. Exercise & FitnessImprove your strength, cardio, and/or movement activities.
  2. Healthy Eating”: Improve your eating habits within an acceptable framework for you. 
  3. “Flexibility & Mobility”: Improve your flexibility and/or mobility activities.
  4. “Healthy Habits”: Improve your stress management, sleep, mindset, and/or time management habits.
Book online

or call 403-527-7447

90 Day “Strong, Fit, & Healthy For Life” Programs:

  • YOUR Foundation: Based on your current routines, habits, values, obstacles, challenges, and goals, we will create a PERSONALIZED program that teaches simple and sustainable skills to be strong, fit, and healthy for life.

  • YOUR Optimization: After building your foundation, you have the option of continuing to work with Coach Benj for another 90 days (or more) to optimize your skills and add to your toolbox.

Most people will find that truly hard-wiring these new skills and habits will take six months to a year. While that might seem like a long time, remember this investment will last the rest of your life!

Send me an email with the subject ‘I’m in!’ and let’s get started.

Enrol Now

For more details, visit the FAQ page.

Visit our FAQ page


Coach Benj has been teaching and inspiring people through lectures, keynotes, seminars and workshops for two decades. For more information on booking Coach Benj, check out the Corporate page.

mindset, health, nutrition coaching

how to own your health + happiness

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